25A- Whats Next

Assignment 25: Whats next                                                                                              

 

New Market

A diverse market from what I'm focused on would be geared toward those who like clean and moisturized hands.

 

A product that focus on people who suffer from allergic reactions because the ingredients in the most soap are harmful or doesn’t agree with that persons body.  Individuals would feel much different using the product than those that don’t.  Instead of  having to make their own travel size soap that is safe for their use and is less time consuming,  there would be an company that provide the product for them that is eco-friendly to use. The can purchase the brand at a reasonable price and not worry about breaking out in hives or heat rashes from the product.

 

After interviewing 2 people from this market, I found that there is not a lot of competition for similar product. Several other products are provided to consumers but not like mine. There is hand sanitizer and medication to aide with the hives. There is also lotion after the regular soap and sanitizer dries out the hand. 

 

This new market is not surprising to me because I know a lot about different products and there is not one competing in the market right now with what I am offering. Several large companies have fancy sanitizers, lotion, and body soap for traveling use. What they lack is travel size mini hand soap that is for sensitive and hypo allergenic. Which moisturize the hands as well as clean them? My product doesn’t have a competition in the new market which should be an easy ride to success.