19A- Idea Napkin 2.

1)    You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically, regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

 

I am Sicilia Campbell, a transferred student majoring in General Business Studies via Online. I not only have a talent in Healthy hair, skin and nails, I have a passion for it as well. I am a licensed Cosmetologist that strives to better the state of my client’s physical features in a healthy way. My aspirations in life regarding my business concept is to help those feel good about themselves regardless of their flaws.

 

2)      What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

 

I am offering a product that will solve customers’ unmet needs. The product is mini travel size organic moisturizing hand soap that will benefit consumers. Especially consumers with OCD, Allergies, and sensitive skin. My product will help make their lives easier, because they can carry it with them wherever they go. It’s just like the mini travel hand sanitizer but it cleans the dirt and bacteria at the same time. This soap is made from natural ingredients that is healthy for the skin.

 

3)    Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

 

There are many people that breakout from traditional soap dispensed in public restrooms because they are allergic because of an ingredient in the soap. Some prefer not to use the soap because the soap has harsh ingredients that dries out the skin. Some people just don’t like to touch the dispenser because they suffer from OCD and must have clean hands.

 

4)    Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will pay you money to use your product or service.

 

Customers will pay for this product because they will benefit from it. It is cost effective and it will do more than the traditional sanitizer, it will clean their hands while moisturizing it. It is also a convenient solution to their problems. A lot of mainstream sanitizer have a lot of harsh ingredients and strong scents that is just too much for some people. My product is safe to use doesn’t upset your because it smells strong.

5)    5) What are your core competencies? What sets you apart from everyone else?

Also: What do you have that nobody else has?     

 

What sets me apart from everyone else, is that there is not a product out as mine. There is currently hand sanitizer but not an actual mini travel size hand soap that one can take with them everywhere they go. There are many types of sanitizer but no portable soaps. I have a brand that is cost effective, safe, and beneficial to the needs of everyone.

 

 

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others.

 

I believe that these elements fit together for the good of my product. There is a market for my product because there is an unmet need by consumers. There are people that have allergies that would purchase this hypo-allergenic product as well as people who like the idea that I use organic ingredients that is safe for use. I feel like this product will be pleasing and make others just as happy as it makes me.

 

Only one person provided feedback on this assignment. Thankfully, it was positive and encouraging. She stated her concern for the product and how she would benefit from it. She also provided me with extra insight. Informing on how most products on the market are filled with harsh chemicals and strong-smelling odors that maybe too much for others. I was able to easily incorporate her feedback into my idea napkin because it was in line with my vision and concerns.